FILTER OF HOPE

Filter of Hope is a a 501c nonprofit company whose mission is to change lives and create hope by providing clean drinking water and sharing the “living water” of Jesus Christ with families worldwide. Filter of Hope's target market ranges from a college student wanting to go on a mission trip during spring break to a mom of three looking for more ways to give back and even to a successful CEO who grew up in Guatemala and saw this world water crisis firsthand. The challenge with this project was to create awareness of just how large the water crisis is today but all the while bringing hope to the situation. The goal was to encourage the viewer to make a difference. Filter of Hope's motto "hope changes everything" greatly inspired the voice of this project. The statistics of the water crisis are harsh and morbid, but the brochure and poster exist to show it is possible to make a difference through the inspiring imagery, buoyant type treatment, and lastly the interactive tab found on the poster.